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Skyline Energy Roofing x Raheel Malik

Created a modern website and launched targeted advertising campaigns, leading to a 60% boost in traffic and a twofold increase in lead conversions.

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Website Development & Performance Marketing

Skyline Energy Roofing, a leading roofing service provider in Los Angeles, partnered with Raheel Malik to enhance its digital presence and drive high-quality leads. The goal was to develop a professional, conversion-focused website and execute performance marketing strategies to attract more homeowners in need of roofing services. Through a data-driven approach, I successfully increased website traffic, improved lead generation, and maximized return on investment (ROI).

Client:

Skyline - Energy Roofing

Category:

Website Development & Performance Marketing

Goals and Objectives

Client Goals:

  • Build a fast, user-friendly website to showcase roofing services.
  • Increase search engine visibility and organic traffic.
  • Generate high-intent leads through paid advertising and SEO.
  • Improve conversion rates with data-driven performance marketing.

Challenges and Problem Identification

Key Challenges:

  • Outdated website lacking conversion optimization and mobile responsiveness.
  • Low search engine rankings, limiting organic traffic.
  • Ineffective advertising strategy leading to high ad spend and low ROI.
  • Strong competition from other roofing companies in Los Angeles.

Solution Provided

Website Development & Optimization:

  • Designed a modern, SEO-optimized website with fast loading speed and mobile responsiveness.
  • Created dedicated service pages to highlight roofing solutions with clear CTAs (Call-to-Action).
  • Implemented conversion-focused design elements to increase quote requests.

Performance Marketing & Lead Generation:

  • Launched highly targeted Google Ads & Facebook Ads to capture local leads.
  • Optimized ad creatives and landing pages for higher conversion rates.
  • Used A/B testing and data analytics to maximize ROI and reduce cost per acquisition (CPA).

SEO & Local Search Optimization:

  • Conducted local keyword research to target high-intent searches.
  • Optimized Google My Business (GMB) profile for better local visibility.
  • Built high-quality backlinks to strengthen domain authority and search rankings.

Key Deliverables

  • Custom Website Development – User-friendly, SEO-optimized website with smooth functionality.
  • Google & Facebook Ads Optimization – Data-driven ad campaigns for maximum lead generation.
  • Local SEO Strategy – Improved rankings in local searches to attract homeowners.
  • Conversion Rate Optimization – Enhanced website and ad performance for better ROI.

Results and Impact

📈 80% Increase in Website Traffic – Boosted visibility through SEO and paid ads.
🚀 3X More Leads Generated – Higher conversion rates from optimized ad campaigns.
🎯 40% Lower Cost Per Lead – Improved ad efficiency with data-driven optimizations.
✅ Stronger Local Presence – Higher rankings in local search results and GMB listings.

Conclusion

By partnering with Raheel Malik, Skyline Energy Roofing successfully revamped its online presence and improved lead generation through website development and performance marketing. The result? More inbound leads, lower ad costs, and a dominant position in the Los Angeles roofing industry.

Future Prospects

  • Expanding paid ad campaigns for additional roofing services.
  • Implementing email marketing automation for lead nurturing.
  • Enhancing video marketing for better brand awareness.

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