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Italian Boots x Raheel Malik

Developed a high-converting e-commerce website, managed social media platforms, and executed targeted advertising campaigns, leading to a 70% increase in sales and a twofold boost in social media engagement.

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  • Italian Boots x Raheel Malik

Website Development, Social Media Management & Paid Advertising Strategy

Italian Boots, a premium footwear brand, partnered with Raheel Malik to establish a strong digital presence through website development, social media marketing, and targeted ad campaigns. The goal was to create a high-performing e-commerce platform, enhance brand awareness on social media, and drive sales through paid ads. The collaboration resulted in higher engagement, increased traffic, and boosted revenue.

Client:

Italian Boots

Category:

Website Development, Social Media Management & Paid Advertising Strategy

Goals and Objectives

Client Goals:

  • Develop a modern, user-friendly e-commerce website.

  • Build a strong brand presence on social media platforms.

  • Run high-converting ad campaigns to increase sales.

  • Drive organic and paid traffic to the website.

Challenges and Problem Identification

Key Challenges:

  • No existing online store, limiting customer reach.

  • Low brand awareness on social media platforms.

  • Ineffective ad strategies, resulting in low conversions.

  • High competition in the footwear industry.

Solution Provided

Website Development & Optimization:

  • Designed and developed a responsive e-commerce website with smooth navigation.

  • Integrated secure payment gateways, product catalog, and customer reviews section.

  • Optimized the website for SEO and user experience.

Social Media Marketing & Management:

  • Created a content strategy focused on brand storytelling and product highlights.

  • Managed Instagram & Facebook pages to build a loyal audience.

  • Implemented engagement strategies to increase customer interaction.

Paid Advertising & Lead Generation:

  • Launched targeted Facebook and Instagram ad campaigns to drive traffic.

  • Created retargeting ads to reduce cart abandonment.

  • Optimized ad creatives and audience targeting for higher ROI.

Key Deliverables

  • Custom E-Commerce Website: Optimized for conversions and smooth user experience.
  • Social Media Growth Strategy: Increased brand awareness and engagement.
  • Paid Ad Campaigns: Higher ROI and improved sales performance.
  • SEO Implementation: Better search rankings and organic traffic.

Results and Impact

  • 70% Increase in Online Sales within the first quarter.
  • 2X Growth in Social Media Followers, leading to higher engagement.
  • 50% Lower Cost Per Acquisition through optimized ad strategies.
  • Improved Customer Retention, resulting in repeat purchases.

Conclusion

Through website development, social media management, and performance marketing, Raheel Malik successfully helped Italian Boots establish a strong digital presence, leading to higher conversions, increased brand awareness, and improved customer loyalty.

Future Prospects

  • Scaling ad campaigns to target international markets.

  • Influencer collaborations to boost brand credibility.

  • Continuous SEO optimization for long-term growth.

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