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Website Development, Social Media Marketing & Paid Advertising
eTalentMania Tennis Academy, a premier sports training center, partnered with Raheel Malik to enhance its digital presence and attract more students. The goal was to develop a high-performance website, execute effective social media marketing, and run targeted ad campaigns to increase enrollments. By implementing strategic digital solutions, I successfully boosted their online visibility, engagement, and student inquiries.
Client:
eTalentManiaCategory:
Website Development, Social Media Marketing & Paid Advertising
Goals and Objectives
Client Goals:
- Build a dynamic, user-friendly website to showcase training programs and facilities.
- Increase brand awareness and engagement through social media marketing.
- Run targeted ad campaigns to attract more student enrollments.
- Strengthen credibility and online presence to stand out from competitors.
Challenges and Problem Identification
Key Challenges:
- Outdated website with poor user experience, making it difficult to convert visitors.
- Low engagement and reach on social media, limiting brand awareness.
- Difficulty in generating consistent leads and student inquiries.
- Strong competition from other tennis academies with established digital marketing strategies.
Solution Provided
Website Development & Optimization:
- Designed a modern, mobile-responsive website for seamless navigation.
- Integrated detailed course information, schedules, and trainer profiles for better user engagement.
- Optimized website structure for SEO, improving visibility on search engines.
Social Media Marketing:
- Created a content strategy focused on engaging visuals, player success stories, and academy updates.
- Managed Facebook, Instagram, and Twitter to enhance audience engagement.
- Implemented community-building tactics to increase student interaction and retention.
Paid Advertising & Lead Generation:
- Launched highly targeted Facebook & Google Ads to attract aspiring tennis players.
- Created conversion-focused ad creatives and landing pages to drive enrollments.
- Used retargeting strategies to capture leads and nurture potential students.
Key Deliverables
- Custom Website Development – User-friendly, SEO-optimized website with smooth functionality.
- Social Media Growth Strategy – Increased brand awareness and audience engagement.
- High-Performance Ad Campaigns – Lead-generating ads that boosted inquiries and enrollments.
- Brand Visibility & Credibility – Strengthened digital presence with professional marketing strategies.
Results and Impact
📈 70% Increase in Website Traffic – Improved rankings and higher visitor engagement.
🚀 3X More Social Media Engagement – Increased interactions, shares, and student inquiries.
🎯 Higher Student Enrollments – A surge in applications through targeted ad campaigns.
✅ Stronger Digital Presence – A well-branded online identity driving continued growth.
Conclusion
By partnering with Raheel Malik, eTalentMania Tennis Academy successfully transformed its online presence. Through expert website development, social media marketing, and ad strategies, the academy saw a massive boost in engagement and student enrollments, positioning itself as a top tennis training center.
Future Prospects
- Expanding video marketing efforts to showcase training highlights and testimonials.
- Scaling paid ad campaigns for broader audience reach.
- Implementing automated email marketing for student retention and re-engagement.
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