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Website Development, SEO & Paid Advertising Strategy
Cobblers Shoes, a premium footwear brand, partnered with Raheel Malik to enhance their digital presence through a fully optimized website, SEO strategies, and performance-driven advertising campaigns. The goal was to improve organic traffic, increase sales, and build brand awareness. The collaboration resulted in a high-converting e-commerce platform, improved search engine rankings, and increased ROI from paid campaigns.
Client:
Cobblers - Shoes BrandCategory:
Website Development, SEO & Paid Advertising Strategy
Goals and Objectives
Client Goals:
Develop a modern e-commerce website to enhance user experience.
Implement SEO strategies to rank higher on Google.
Run targeted ad campaigns to boost sales and brand visibility.
Increase customer engagement and conversions.
Challenges and Problem Identification
Key Challenges:
No optimized website, leading to a poor shopping experience.
Low search engine visibility, limiting organic traffic.
High ad spend with low conversion rates.
Strong competition in the footwear industry.
Solution Provided
Website Development & Optimization:
Built a mobile-friendly, fast-loading e-commerce platform with seamless navigation.
Integrated product filtering, secure checkout, and customer review system.
Optimized for SEO and user experience.
SEO Strategy Implementation:
Conducted in-depth keyword research for footwear-related searches.
Improved on-page SEO, technical SEO, and product descriptions.
Built backlinks and optimized content for better ranking.
Paid Advertising & Lead Generation:
Launched Google and Facebook ad campaigns targeting potential buyers.
Created retargeting campaigns to convert abandoned cart users.
Optimized ad creatives and landing pages for higher ROI.
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Key Deliverables
- Custom E-Commerce Website: Optimized for conversions and user experience.
- SEO Strategy Implementation – Improved Google rankings and organic traffic.
- Paid Ads Campaigns: Reduced cost per acquisition and increased sales.
- Stronger Brand Presence: Enhanced customer engagement and loyalty.
Results and Impact
- 80% Increase in Online Sales within three months.
- 60% Growth in Organic Traffic, ranking for top keywords.
- 3X Return on Ad Spend (ROAS) through optimized ad strategies.
- Improved Customer Retention, leading to repeat purchases.
Conclusion
Through website development, SEO optimization, and performance marketing, Raheel Malik successfully transformed Cobblers Shoes’ digital presence, resulting in higher sales, increased traffic, and brand growth. The brand is now recognized as a leading online footwear store.
Future Prospects
Scaling paid ad campaigns to reach new markets.
Expanding influencer collaborations to build customer trust.
Continuously optimizing SEO strategies for long-term organic growth.
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